Imminent Blog

The sting in the tail

Stuart Neely - Monday, November 29, 2010
In today's competitive business world it's becoming increasingly important to capture those elusive search engine hits. While companies spend thousands trying to get to the top of the tree with highly competitive keywords the smart money is on the long tail search.

So what is it? simply put, the short keyword phrases are known as the head. An example would be 'Digital Camera' the tail of the search are the keywords that narrow the search. 'Cannon 5D SLR Sydney inner west' hence the long tail search.

Google statistics show the shorter keyword phrases are used by buyers who are researching, which increases traffic to your site. Very good you say. But business web stats tell us there is an increasing growth in sales conversions generated by long tail keywords when searching for a product or service. Four word, five word and even six word searches are becoming increasingly more popular.

So, the trick is to analyze your business and instead of targeting the highly competitive 'trophy' keywords you should try to come up first in search engine rankings for people who are looking for something very specific that you offer.

Remember, the name of the game is not to get more traffic it's to get more conversion to sales.

see ya
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