Imminent Blog

The good, the bad and the ugly

Natasha Galea - Friday, December 03, 2010
I collect paper ephemera, always have, always will. Today I'm going to talk about three items that have been kicking around the studio, (for months or years) that are remarkable form a design viewpoint...

   THE GOOD: "Room 10" business card.
Gorgeous! Printed on drink coaster card stock, letterpress printing, metallic ink, magnificent typographic layout, simple. Eclectic like their location, (previously VERY rough laneway full of sex-shops, pawn shops prostitutes and drug-dealers in the middle of Sydney's Kings Cross, now gentrified and uber-cool).
Now, from aesthetics to function: how minimal can you get - no street number, no phone, no email! Describes the way they do business perfectly. What do they do? Simple. They make good coffee.
  THE BAD: mushroom bag.
Oh god, how old is this layout? It looks ancient, but it may only be a recent design. I found this in our local fruit and veg shop. Would this compel you to buy mushrooms? Why is this still out in the marketplace? He's meant to be a butcher offering you mushrooms, but he's so scary I can't get past his bad hair. His name is Andy by the way. Let's re-design this travesty!

  THE UGLY: refresher towelette from Briemarpak of Koo-Wee-Rup, Victoria.
Ok this is amazing, this is actually a product out in the marketplace right now. Obscure, yes, but when it came across the bench in some cafe somewhere, I couldn't help but get excited. This is a classic demonstration of the "if it ain't broken, don't fix it" philosophy. In the time this this product was developed, the style cycle has come full circle. You could be caught out, mistakenly assuming that some young hipster has designed this packaging ironically referencing the eighties. Look at that hairdo! Look at that typeface (Cooper Black)! Nope, it is simply artwork from the eighties. Cool. Ugly, but lovely all at the same time. 
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