Imminent Blog

Lee Hancock: Consulting Arborist

Stuart Neely - Wednesday, August 28, 2013

I've  just completed a new Visual ID for Lee Hancock. Lee is a consulting arborist who wanted her identity to reflect the consulting aspect of her business as much as the actual job of being an arborist. Inspiration was drawn from the growth rings of a tree and to some extent, the way architects depict trees on site plans. The segment on the right between 2 and 3 o'clock is a stylised pencil representing reports and consulting. Lee was extremely happy with the result saying it was exactly what she was looking for.



Adwords Qualified Individual

Stuart Neely - Tuesday, February 19, 2013

 Just completed the Google training for Adwords. I thought this would be a pushover but I must admit it was a bit more difficult than I expected. Oh well, done now.

The rise of the complex web site footer

Natasha Galea - Wednesday, May 04, 2011
Footers on web sites aren't what they used to be... these days they are detailed, content-heavy, and as action-packed as the site above it. Usually, these new-style footers at a minimum contain a site map, the typical range of social media link buttons, sign up for our newsletter, and contact details. For the most of us, this is visually an interesting development, but the reasons behind this trend are not so obvious.

One compelling reason to have a detailed footer is for search engine optimisation (SEO). However, when a footer is created primarily for this reason, it will have a ridiculous amount of content in it that seems quite nonsensical. Basically it looks like a cheap trick... so best to be avoided.

Overall, your footer should make it easy for people to navigate your site (even if they have scrolled down to the bottom of a very long article). It should make it very easy for them to contact you, and easy for them to investigate your other appearances on the web via social media. And it should be just as well designed as the rest of your site.

It will be pretty interesting to see if this "trend" continues, or develops and morphs into something else in the next 6-12 months.

Other articles on the topic worth reading:;

Rare birds

Stuart Neely - Friday, December 17, 2010
One of the most in demand roles in the creative market place these days is the digital art director, or really, your normal art director with a shed full of digital know-how. It's just not enough these days for art directors to wear black and pout a lot. They need to have a knowledge of usability & functionality best practice for websites. Available options on how to get an idea into the digital marketplace, overall knowledge of several scripting languages and their abilities and limitations for an execution. As well as all this, we would expect all the normal arty farty stuff like colour theory, great design skills, brand know-how etc, etc. It's a long list.

Basically, they are required to span the realms of  development and design. In fact, they are affectionately known in the industry as Devigners. And let me tell you they are rare to find, difficult to maintain and even harder to keep. Because of their high skill level, they command a premium price and quite often, don't accept permanent roles preferring freelance and contract work. This makes hard going for a companies that aren't digital experts but still require high level skill in this area. Or conversely a very tech savvy company that requires some visual excitement in their offering.  All in all, this is a very good reason to develop a relationship with a good digital agency, then it's their problem.


iPad therfore I am

Stuart Neely - Thursday, December 02, 2010
Last week I had a cruel and harsh realisation of how dependent I have become on mobile communication. We spent the week-end on the far South Coast, a beautiful part of the world where towers are few and mobile reception is as rare as an endangered species. Sunday afternoon was spent fishing on the banks of Meroo Lake.

Really lovely here, I think I'll take a picture, nice. I'll just pop that up on facebook... what the... Oh yeah, no reception. Oh well later. Whoa good bite! hooked up, gotcha! careful bring him up. Oh! nice bream on 1kg line, camera out click. Upload... upload... hmmmm. Oh yeah. Not to worry I'll just call the wife... dum-de-dum...Oh for the love of...

You get the picture.

The mobile has become so much a part of our life that is now second nature to reach around to my left back pocket for my trusty piece, whip it out like some sort of gunslinger and start pushing data around. The fact there is no reception doesn't stop the impulse. When I go out anywhere tapping my pocket to see I have my phone is part of the checklist somewhere between have I got my wallet and is my fly done up.

Add the iPad to that list when I go for coffee. If you had asked me last year would I pay for journalistic content I would have laughed at you. I now have a subscription to SMH, The Australian and a couple of others. It's cheaper than the paper and lets face it , who wants to cobble together a working version of a second hand SMH while your having your morning coffee.  

So, my advice for anyone doubting the emergence of the mobile device as the new internet.

Go fishing.

See ya