Imminent Blog

Adwords Qualified Individual

Stuart Neely - Tuesday, February 19, 2013

 Just completed the Google training for Adwords. I thought this would be a pushover but I must admit it was a bit more difficult than I expected. Oh well, done now.

https://adwords.google.com/professionals/

The rise of the complex web site footer

Natasha Galea - Wednesday, May 04, 2011
Footers on web sites aren't what they used to be... these days they are detailed, content-heavy, and as action-packed as the site above it. Usually, these new-style footers at a minimum contain a site map, the typical range of social media link buttons, sign up for our newsletter, and contact details. For the most of us, this is visually an interesting development, but the reasons behind this trend are not so obvious.

One compelling reason to have a detailed footer is for search engine optimisation (SEO). However, when a footer is created primarily for this reason, it will have a ridiculous amount of content in it that seems quite nonsensical. Basically it looks like a cheap trick... so best to be avoided.

Overall, your footer should make it easy for people to navigate your site (even if they have scrolled down to the bottom of a very long article). It should make it very easy for them to contact you, and easy for them to investigate your other appearances on the web via social media. And it should be just as well designed as the rest of your site.

It will be pretty interesting to see if this "trend" continues, or develops and morphs into something else in the next 6-12 months.

Other articles on the topic worth reading: http://www.visualswirl.com/articles/fat-footers-the-long-tail-of-your-website/; http://www.pvmgarage.com/2010/01/trends-and-examples-in-recent-web-design-big-informative-and-creative-footers/

The sting in the tail

Stuart Neely - Monday, November 29, 2010
In today's competitive business world it's becoming increasingly important to capture those elusive search engine hits. While companies spend thousands trying to get to the top of the tree with highly competitive keywords the smart money is on the long tail search.

So what is it? simply put, the short keyword phrases are known as the head. An example would be 'Digital Camera' the tail of the search are the keywords that narrow the search. 'Cannon 5D SLR Sydney inner west' hence the long tail search.

Google statistics show the shorter keyword phrases are used by buyers who are researching, which increases traffic to your site. Very good you say. But business web stats tell us there is an increasing growth in sales conversions generated by long tail keywords when searching for a product or service. Four word, five word and even six word searches are becoming increasingly more popular.

So, the trick is to analyze your business and instead of targeting the highly competitive 'trophy' keywords you should try to come up first in search engine rankings for people who are looking for something very specific that you offer.

Remember, the name of the game is not to get more traffic it's to get more conversion to sales.

see ya