Imminent Blog

Adwords Qualified Individual

Stuart Neely - Tuesday, February 19, 2013

 Just completed the Google training for Adwords. I thought this would be a pushover but I must admit it was a bit more difficult than I expected. Oh well, done now.

Newtown Neighbourhood Centre annual report

Natasha Galea - Friday, September 30, 2011

Imminent is proud to announce the launch of the Newtown Neighbourhood Annual Report 2010-2011.

NNC is an Incorporated Association providing community services in the inner west of Sydney. Providing services to the aged, people with disabilities, people with mental illness, people from culturally and linguistically diverse backgrounds and people on low incomes.

They also provide information and advice on community and public services, emergency accommodation, aged services, council services, children's services, and a variety of other support services.

Imminent designed the Centre's annual report this year,

Rare birds

Stuart Neely - Friday, December 17, 2010
One of the most in demand roles in the creative market place these days is the digital art director, or really, your normal art director with a shed full of digital know-how. It's just not enough these days for art directors to wear black and pout a lot. They need to have a knowledge of usability & functionality best practice for websites. Available options on how to get an idea into the digital marketplace, overall knowledge of several scripting languages and their abilities and limitations for an execution. As well as all this, we would expect all the normal arty farty stuff like colour theory, great design skills, brand know-how etc, etc. It's a long list.

Basically, they are required to span the realms of  development and design. In fact, they are affectionately known in the industry as Devigners. And let me tell you they are rare to find, difficult to maintain and even harder to keep. Because of their high skill level, they command a premium price and quite often, don't accept permanent roles preferring freelance and contract work. This makes hard going for a companies that aren't digital experts but still require high level skill in this area. Or conversely a very tech savvy company that requires some visual excitement in their offering.  All in all, this is a very good reason to develop a relationship with a good digital agency, then it's their problem.


iPad therfore I am

Stuart Neely - Thursday, December 02, 2010
Last week I had a cruel and harsh realisation of how dependent I have become on mobile communication. We spent the week-end on the far South Coast, a beautiful part of the world where towers are few and mobile reception is as rare as an endangered species. Sunday afternoon was spent fishing on the banks of Meroo Lake.

Really lovely here, I think I'll take a picture, nice. I'll just pop that up on facebook... what the... Oh yeah, no reception. Oh well later. Whoa good bite! hooked up, gotcha! careful bring him up. Oh! nice bream on 1kg line, camera out click. Upload... upload... hmmmm. Oh yeah. Not to worry I'll just call the wife... dum-de-dum...Oh for the love of...

You get the picture.

The mobile has become so much a part of our life that is now second nature to reach around to my left back pocket for my trusty piece, whip it out like some sort of gunslinger and start pushing data around. The fact there is no reception doesn't stop the impulse. When I go out anywhere tapping my pocket to see I have my phone is part of the checklist somewhere between have I got my wallet and is my fly done up.

Add the iPad to that list when I go for coffee. If you had asked me last year would I pay for journalistic content I would have laughed at you. I now have a subscription to SMH, The Australian and a couple of others. It's cheaper than the paper and lets face it , who wants to cobble together a working version of a second hand SMH while your having your morning coffee.  

So, my advice for anyone doubting the emergence of the mobile device as the new internet.

Go fishing.

See ya

The sting in the tail

Stuart Neely - Monday, November 29, 2010
In today's competitive business world it's becoming increasingly important to capture those elusive search engine hits. While companies spend thousands trying to get to the top of the tree with highly competitive keywords the smart money is on the long tail search.

So what is it? simply put, the short keyword phrases are known as the head. An example would be 'Digital Camera' the tail of the search are the keywords that narrow the search. 'Cannon 5D SLR Sydney inner west' hence the long tail search.

Google statistics show the shorter keyword phrases are used by buyers who are researching, which increases traffic to your site. Very good you say. But business web stats tell us there is an increasing growth in sales conversions generated by long tail keywords when searching for a product or service. Four word, five word and even six word searches are becoming increasingly more popular.

So, the trick is to analyze your business and instead of targeting the highly competitive 'trophy' keywords you should try to come up first in search engine rankings for people who are looking for something very specific that you offer.

Remember, the name of the game is not to get more traffic it's to get more conversion to sales.

see ya