| THE GOOD: "Room 10" business card.
Gorgeous! Printed on drink coaster card stock, letterpress printing, metallic ink, magnificent typographic layout, simple. Eclectic like their location, (previously VERY rough laneway full of sex-shops, pawn shops prostitutes and drug-dealers in the middle of Sydney's Kings Cross, now gentrified and uber-cool).
Now, from aesthetics to function: how minimal can you get - no street number, no phone, no email! Describes the way they do business perfectly. What do they do? Simple. They make good coffee.
|THE UGLY: refresher towelette from Briemarpak of Koo-Wee-Rup, Victoria.
Ok this is amazing, this is actually a product out in the marketplace right now. Obscure, yes, but when it came across the bench in some cafe somewhere, I couldn't help but get excited. This is a classic demonstration of the "if it ain't broken, don't fix it" philosophy. In the time this this product was developed, the style cycle has come full circle. You could be caught out, mistakenly assuming that some young hipster has designed this packaging ironically referencing the eighties. Look at that hairdo! Look at that typeface (Cooper Black)! Nope, it is simply artwork from the eighties. Cool. Ugly, but lovely all at the same time.