In Heavy Rain, the story of a man trying to find his missing son, players are constantly asked to make difficult moral decisions. How far would you go to save your child’s life?
This trend isn't confined to first person shooters, in the fantasy genre title Fable III, you are no longer either good or evil you are both, constantly making moral decisions. Kill for no reason and people will fear you and deny you help. You even find yourself feeling happy when the dog who is your companion goes missing and turns up wagging it's tail and making a fuss of you.
In the corporate world, we know how moral debate can galvanize a user base. More and more brands wish to associate themselves with sustainable ideals that elevate them beyond the obvious product benefit.
Moral high-ground is the new black.
Taking a public stance on complex issues like climate change can be a positive but be aware that the consumer may also have opinions on these issues and that a black and white stance will also alienate half of the population. After all we all want to look after the planet. We just may make different moral choices on how we do it.
We're not all good or all evil.
I'm off to play Call of Duty: Black Ops